Smarter Systems,

Zero Kool-Aid

Get to know Jo

Hi, I’m Jo—tech consultant, systems strategist, chaos untangler, and proud neurodivergent brain in business.

I believe everything works better when it’s functional—whether we’re talking about business operations, your gut health, or the way your apps talk to each other. I’m obsessed with how things connect, where they break down, and how to rebuild them to serve real people (not just the org chart).

My executive assistant is a 100-pound Akita named Franky who takes his role very seriously. When I’m not elbow-deep in automation flows or tech stack audits, I’m raising my bold and brilliant 11-year-old daughter and nerding out over functional food, holistic health, and turning cluttered spaces—digital or otherwise—into something beautiful and efficient.

This business is my version of building a better world: one where your systems support your people, your tools work with you, and everything has its place (except burnout—that can go).

What I Do

Whether you're scaling or starting, if things feel messy—you’re in the right place.
I help businesses untangle internal chaos, automate what’s draining your team, and build systems that actually work. Whether you’re a fast-moving startup trying to set the right foundation or an established org buried in broken workflows, I’ll help you create structure without killing your soul.

My secret sauce? Functional transformation that puts humans first—because happy teams do better work.

  • For businesses who need to look legit—fast.
    A streamlined setup to help you show up polished and professional, even if you’re still figuring things out behind the scenes.

    Includes:

    • Custom one-page website

    • Branded business card design

    • Custom email signature

    • Setup support & walkthrough

    Outcome: A clean, cohesive public face for your business—without the overthinking.

  • For teams who need a brand that actually reflects who they are.
    This isn’t just a logo—it’s the full visual system that makes you recognizable, memorable, and aligned.

    Includes:

    • Logo design & mark variations

    • Brand color palette & typography

    • Visual guidelines & usage tips

    • Business cards or basic collateral

    Outcome: A cohesive identity that’s ready to apply across everything you create.

  • For teams juggling leads in spreadsheets or stuck in CRM chaos.
    This focused sprint gives you clarity on your sales process and the tools to manage it.

    Includes:

    • Pipeline & CRM audit or setup

    • Workflow planning (lead to close)

    • Automation opportunities

    • Documentation & team walkthrough

    Outcome: A clear, actionable sales system that helps you close faster (without dropping the ball).

  • The Full Stack

    For teams starting from scratch or stuck in the weeds.
    This is the whole thing—from brand and website to backend systems and workflows. Strategy, implementation, and clean handoff.

    Includes:

    • Brand identity & collateral

    • Custom website

    • Tech stack evaluation

    • Internal operations audit

    • Workflow & automation strategy

    • Tool training & documentation

    Outcome: A brand that looks good and works well—online and behind the scenes.Item description

  • Got a weird idea? A half-baked system? A new venture you’re building in your garage? I live for this.
    Mix, match, or pick one and run with it:

    Creative Services

    • Website Design & Development
      Custom-built websites tailored to your brand, business goals, and customer experience—responsive, SEO-friendly, and built to grow with you.

    • Brand Identity
      Logos, color palettes, typography, and visual systems that capture your voice and make your business instantly recognizable.

    • Print & Packaging Design
      Menus, signage, business cards, labels, and packaging—tangible touchpoints designed to impress.

    • Email Copywriting
      Launch sequences, nurture flows, re-engagement campaigns—strategic, brand-aligned messaging that converts.

    • Ongoing Creative Support
      Flexible retainer options for consistent creative execution across web, print, and digital assets.

    Systems & Strategy

    • Systems & Tech Integration
      Setup and streamline the tools that power your business—sales, marketing, fulfillment, support—whether you’re starting from scratch or stitching together what’s already in place.

    • Workflow Strategy & Pipeline Audits
      Fix the mess, fast. Tactical deep-dives into your sales process, customer journey, or internal workflows to uncover friction and get things flowing.

    • System Mapping & Tool Selection
      Visual maps of your tech ecosystem paired with expert guidance on what to keep, cut, or add—so your tools actually work for you.

    • Custom Automations
      Kill the busywork. From simple zaps to complex logic trees and API-based automations, we’ll build smart systems that run themselves.

Let’s Build Something That Works.

Trade chaos for clarity—with systems designed to support your growth, not slow it down.

Not ready to book a call yet? No problem.

Got questions? Half-baked ideas? A vent session about your current setup? I’m all ears. Drop a note below and I’ll get back to you faster than a founder rage-typing into Notion at 2am.

Let’s see what we can build—or un-break—together.